![]() We'll let the market decide on their success.The players who are into action games must have heard about Max Payne 3. Of course, what really matters is whether players will adopt these devices or not. It is a sign that the industry is changing and investigating new platforms and new opportunities in the space emerging between mobiles, tablets and consoles.įrom our perspective, it was easy to bring The Respawnables to Project Shield and it looks and plays really well. The Respawnables is coming out on Nvidia Shield, so what's your view on devices like Shield and Ouya? ![]() We may consider some second party developments, though, if it gives us control over game development and IP creation, as well as the production muscle to develop something great and working with a talented team from which we can learn. Therefore we're now focused on creating new IPs and building up The Respawnables. Therefore, we've been offering characters, weapons and gadgets from the Ghostbusters and Men In Black worlds in our game.įurther to this experience, what's your business strategy for Digital Legends going forward?Īfter testing different business and development models - own IP, pay-per-download, co-production and work-for-hire - we've realised that developing your own IP is what generates real value for a company. Overall, the idea has been to innovate licensing in mobile games and mash-up movie IP with The Respawnables. We had a very good relationship with Sony Mobile - the former Sony Ericsson team - because we were a launch partner for Xperia Play with Bruce Lee Dragon Warrior, and then with Battlefield Bad Company 2 with EA. The importance of quality versus quantity when it comes to user acquisition is vital.Īlso, players are very demanding when it comes to quality and penalise you in reviews when you fail, but equally they react positively and even upgrade a previous rating when you communicate with them or include their requests.įinally we've been surprised how well the free-to-play model has been received by The Respawnables players, both by payers and by non-payers.Ĭan you explain how your deal with Sony to include characters from MIB and Ghostbusters came about? We were aware of the importance of metrics but have faced the reality of scale, of being overwhelmed with gigabytes of data and learning to make the right priorities and choices. What are the most surprising things you learned about operating a free-to-play game? We have also received a lot of very positive feedback from players who have embraced the game. The reaction has been very positive, over 4 million people have downloaded the game in 6 months and we are even seeing gamers in the forum organising themselves into guilds - this feature is not officially supported yet. We are operating the game servers ourselves, so working on optimising connections, piracy management, players secured profiles, etc. ![]() In addition, we've been developing technology and a lot of code related to the back-end. So The Respawnables has come later to Android but it's much more polished and with more content. We're also been dealing with user feedback and requests: we have been receiving up to 40,000 mails per day. Polishing and iterating on single player gameplay and balance, and multiplayer, and introducing features including Ghostbusters and Men in Black branded items thanks to our deal with Sony Pictures. We have been very busy working in parallel on two areas: The iOS version of The Respawnables came out in December 2012, so why have you waited so long to release the Android version? The Respawnables was our first free-to-play experience at this scale and having Zynga dealing with publishing, marketing and user acquisition has allowed us to be focused on the gameplay and important game metrics. We've learnt a lot about what publishing a free-to-play title really means. It has a great team that's easy to work with. Xavier Carrillo Costa: Working with Zynga has been a positive experience. Pocket Gamer: What's it been like releasing your first free-to-play game with Zynga? It's since worked with big brand - EA for Battlefield: Bad Company, with Adidas for its MiCoach range, and a Bruce Lee fighting game.Īnd most recently, it joined up with Zynga for its first big free-to-play title The Respawnables, which is due out on Android very soon. Barcelona-based Digital Legends is one of the veterans of mobile game development.įrom the days of Java and Nokia N-Gage, it was early onto iPhone with Kroll.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |